Serene Life's story begins with its visionary founders, who were inspired by the natural remedies of ancient Ayurvedic traditions & the transformative impact collagen had on their own lives. Recognizing the growing demand for wellness products in South Africa, they embarked on a journey to bring the highest quality collagen, skincare & hair care products to the market. Their vision was to create a brand that would enhance the lives of individuals, promoting both inner & outer radiance. Thus, Serene Life was born - a harmonious blend of ancient wisdom & modern innovation.